To the One Who Knows There Must Be Another Way
I see the deep frustration you carry.
I intimately know your desire to turn your brilliance into a potent business that evolves without you having to babysit a hundred moving parts, follow someone else’s “blueprint,” or force yourself onto social media platforms that feel like they’re sucking your life force with a boba straw.
I hear the quiet dream inside you of making money in a way that doesn’t require betraying your body or your values.
I sense the longing for a life where you wake up knowing you are in rhythm with your own seasons and in right relationship with the world around you, where you don’t bend the knee to Meta or AI or someone else’s vision.
Are You Ripe For Rewilding?
A day in the life of a heart, soul, and values-led business owner might look something like this…
You wake up and do the morning routine you’ve been crafting over the last 20+ years. Maybe you meditate, drink some Chinese herbs, and do some gua sha to help smooth your wrinkles.
Perhaps you drink some warm lemon water or a protein shake and do a workout of your choice.
Maybe you don’t have the bandwidth to do anything but get your kids to school and then grab a coffee on the way to your laptop.
Or, you might wake up with anxiety and not want to get out of bed at all.
Maybe today is a day when your autoimmune disease is flaring up and you dread the day with a vengeance.
Or you have been up since 3:30 am because your menopausal symptoms are kicking in.
Or it might be all of the above, depending on the day…
Regardless of how your day starts, it’s time to get to work running your business!
You sit down at your laptop and go over your to-do list. It’s long. After being in business for years, you know your shit. In fact, you are brilliant at your craft. But business as usual feels wrong.
You know deep in your bones that you are meant to make a difference in this hurting world.
You also, at your deepest level, desire to have an income that allows you to build a life that will enable you to have peace, safety, fun, contribute to causes you believe in, buy high-quality food, and have the occasional luxurious adventure.
You’re the kind of person who can confidently say, “I’ve trained my whole life for this moment.”
If you have a partner, you have been disrupting any stale patriarchal patterns for YEARS, or you might have kicked the guy (or otherwise) out by now, since he wouldn’t rise to the occasion.
If you’re a mother, you face the impossible challenge of parenting in the digital age – heck, you’re dealing with your own complicated relationship to social media, and the journey feels long.
You have worked your ass off to be the mom YOU never had, while trying to mother yourself at the same time. Or, a difficult fertility journey is your silent companion because, you know, stigma!
But no time to dwell on that now! There’s a business to run. And how do we grow it? Oh yeah, marketing. BLECH.
So you do the things. You start working on your newsletter (snooze), open Canva (goodbye, three hours), or email your VA with feedback (why am I repeating myself?), or post on LinkedIn or Instagram to the tunes of crickets.
You think about running ads, but that seems scary, or you were burned last time you hired a marketing company, or you just cannot conceive of paying these a$$holes your gorgeous money! (How do other people do this?! There must be something wrong with ME!)
Or things have been mostly working, and you are getting clients and customers, but something inside feels different, and buyer behavior is changing. Yes, something is definitely off.
You might be using AI, and it’s allowing you to blaze through tasks that took you aaaages, and it feels incredible to finally be getting the support you’ve been craving your whole life.
Yet, you might have a creeping suspicion that something isn’t quite right, and even though the words sound good, you’re losing a part of what makes you, YOU, in the process.
Phew, you made it to bedtime!
As you lie in bed thinking about your life and the world we live in, you feel an overwhelming sense of sadness, rage, confusion, and anxiety.
What. The. Actual Fuck is happening?
How are you supposed to function with all these sensations, thoughts, and feelings?
You call your bestie, and you both support each other as best you can. “Uhu. I see you. You make sense. Me too. I understand.” It makes it bearable, and you turn out the lights feeling so grateful that you and your babies (fur-ones, human, or other loved ones) are OK, and you relish in nature, and those who support you, and you hold the guilt that you get to have all these things at bay while so many are suffering right now.
As you lie awake holding both gratitude and grief, you know it:
Something has to change.
Business as usual isn’t working. And deep down, you know you weren’t meant to be tamed by it in the first place.
The Cost of ‘Success’ Most People Don’t Talk About
I spent years inside marketing working with women leaders — exploring every tactic, strategy, funnel, launch, evergreen, high-ticket, low-ticket offer, you name it. I worked with clients at every level, from women just getting started, scaling from 5 to multiple 6 figures, to million-follower yogis, seven-figure business owners, and a world-renowned Shark Tank advisor.
What I saw, again and again, was either women hitting their financial goals but losing a vital part of themselves along the way.
Even with the money, they were unfulfilled.
They invested poorly, felt like frauds, or developed chronic illnesses because they lacked the capacity to hold the wealth they were attracting.
Or they had massive teams, launches to manage, and constant fires to put out, even while on vacation, and they were ready to burn their businesses to the ground.
Or, my clients would come to me exhausted, having paid anywhere from $ 10,000 to $ 50,000 on funnels, masterminds, courses, and marketing experts, and nothing had truly worked for them.
They felt ashamed, tried, and betrayed.
This is what finally made me stop and ask:
If the strategies that are supposed to “work” still leave women depleted, sick, or ashamed — maybe the system itself is broken? Or perhaps more accurately, it was designed to serve a distant few?
What We Are Told To Desire
Growing up as a woman in the modern West, we are fed a very specific formula of what we should desire and what the markers of success are:
A’s, Degrees, Husbands, Babies, Thin Bodies, Agelessness, and above all: MONEY.
And in our culture, MONEY has subconsciously become the ticket to what you actually desire.
Which, at this point, for the women I work with is:
Rest, safety, and ease on one hand, and wild self-expression, freedom, and creative outlets on the other.
(And, since around 2020, a path to a world that isn’t a dumpsterfire on top of another dumpsterfire.)
And the illusion and promise is:
When you arrive at the destination of said MONEY, you will get all those things.
And yet… the math doesn’t add up. (Not even girl math works!)
If the formulas were right, more of us would feel free by now.
The Marketing Formula In This World Is Simple
Tell someone that you can make them money = You make money.
Tell someone you can make them money with the least amount of energy and time = MORE money for you.
In the last couple of years, that narrative has no longer been enough to cut through the noise, so the ads now read:
I can make you 7 figures by shifting your energy, or I can make you 7 figures like a “soft girl.”
This drives me absolutely crazy because what is not being said – and what very few white people talk about – is:
The cost of participating in this patriarchal, capitalist “dream” is extracted from our bodies, our nervous systems, our families, our land, our communities.
A dream that becomes a nightmare once you see the freaking bill we are all paying now.
The Conditioned Self vs The True Self
2020 cracked us open. The pandemic, lockdowns, collective grief, rage in the streets, ecological collapse, political upheaval — all stacked on top of each other.
At the time, I thought it was a “season” and that we’d “get over it”.
But I’ve come to see it as a series of initiations.
Those years stripped away the illusion that the old ways were working. Capitalism promised safety and freedom, but when the world shut down, who was actually safe?
Patriarchy promised protection, but it kept demanding women’s unpaid labor to hold up everything.
Colonialism promised progress, but at the expense of land, ancestors, and every form of right relationship.
We woke up to the real cost. And many of us can no longer go back to sleep.
Here’s what I see:
These systems took our sovereignty, time, and energy.
And what’s worse:
They severed us from our birthright to belong to the natural world, our ancestors, and to one another.
We were trained to see ourselves as individuals meant to claw our way to the top, rather than what we truly are — interconnected living systems, woven into soil, community, lineage, and cosmos. (Thank you, Carol Sanford and Ro Marlen, for this language.)
This disconnection has made us domesticated.
It has turned brilliant, creative, fierce women into smaller versions of themselves who are easier to manage.
But those intense initiations gave us something back:
The undeniable knowing that now is the time to advocate, to create, to live in ways that regenerate the soil beneath our feet, the communities we love, and the possibility of a future that doesn’t collapse under its own weight.
Your true self did not incarnate here to hustle toward goals and more productivity.
And if you’re anything like me, you knew this even as a small child — looking around wide-eyed and wondering, where the heck am I?
Your wild human self is meant to live in rhythm with cycles, to trust your body’s wisdom, to stand in right relationship, to create and lead in ways that heal instead of harm.
Rewilding is how we return to her.
From Collapse to Rewilding
When systems collapse, something unexpected happens: the ground can become fertile.
The cracks opening now are exposing what has always been there — the power of living with cycles, in reciprocity, and right relationship.
The same principles that have kept ecosystems alive for millennia are the ones that can guide us now.
Rewilding means remembering what we’ve always known in our bones:
That we belong to the Earth, to each other, to something larger than profit margins or quarterly goals.
My mentor, European Wisdom Teacher, Ro Marlen, calls it an Indigenous world-sense — the recognition that we are nested living systems, not isolated individuals meant to grind our way to “the top.”
When we reclaim this way of seeing, everything changes.
Business ceases to operate as a machine and becomes an aligned ecosystem.
Extractive, coercive marketing becomes relationship and transformation.
Endless scalability and growth become cyclical evolution.
Rewilding is also about building capacity — in your nervous system, your body, and your spirit — so that you can hold the goodness, creativity, and wealth you’re calling in.
Without capacity, even success and visibility feel overwhelming.
With capacity, your system learns to expand, receive, and create without burning out.
This is a dance that we need to engage in every single day, bit by bit, for the rest of our lives; not a magic pill or one-and-done situation.
Rewilding is the antidote to the tame, conditioned self and the practice of returning to right relationship with:
- Your body and its wisdom.
- Your ancestors and descendants.
- The land beneath your feet.
- Your community, clients, and collaborators.
- Your nervous system – so you can hold more joy, more rest, and more growth.
- The cycles of work, rest, and renewal that make life sustainable.
When we orient from this place, building your business stops being a tiresome performance for the algorithm.
Instead, it becomes a daily regenerative practice that funds your well-lived life while also enlivening soil, communities, and our interconnected future.
The Rewilding process calls to you with an invitation:
Step out of the rigid structures that are collapsing and into the wild rhythms that have always been waiting for you.
How Rewilding Found Me
This didn’t begin with a neat business decision to make a change. Nope, it started when grief tore the floor out from under me and rearranged not only my inner furniture but my whole damn reality!
After three of my friends died in very short succession, I finally had to stop. For the very first time in my life, I let grief have its way with me because I could no longer outwork it, out-move it, or out-travel it.
I lay in bed for a week and barely spoke to my husband or kids. (Yes, he was very freaked out. Rewilding will do this to your husband. Consider yourself warned.)
When I finally emerged from my grief cave, I could finally see things clearly.
There were areas in my life — in my business, my relationships, my parenting, and the way I showed up for friends and family — that were not aligned with who I truly am.
And I had to face that most of my “personality” was a collection of survival strategies I learned as a child (good job, little Karna!) or inherited from traumatized ancestors.
Letting go wasn’t tidy.
I released a business I’d worked very hard to build. I let go of the income promises I’d made to my husband. I pulled back from being the savior for clients and family.
I surrendered and grieved old patterns of control and codependence that had once kept me safe. (I am still doing this, five years later.)
Because when I looked at how I was operating — “toward making six figures while only working twelve hours a week” but in reality working at all hours of the day, not being present with my kids or taking time off on weekends — I saw it for what it was:
Survival.
Grief had irrevocably altered me; I could not unsee what I had seen, and I knew I had to change.
I started taking small, super uncomfortable steps toward my truth.
I stopped working nights, saying yes when my body was a clear no, taking on clients who needed me to save them. I learned how to wait until I felt calm in my body to take action.
In between bouts of anxiety and panic attacks, new inspiration started flowing.
- I started writing on Substack.
- I raised my prices.
- I restructured my offers.
- I practiced telling the truth out loud, even when it shook me.
- I began learning how to sit with discomfort instead of numbing it with overwork.
Then, around December 2023, I began working in-depth with European Wisdom teacher Ro Marlen, and she invited me to embark on my Rewilding Journey.
Through her mentorship and the support from other Rewilding women around me, I connected with my well ancestors.
I began mending the threads to living in relationship with the natural, animist, cyclical, living world.
Slowly but surely, everything began to change, and midway through last year, I realized I had already matched my income from the previous year, while billing only ten hours a week.
What surprised me most wasn’t the money, since I could sense it was coming.
It was that for nearly two decades, I had been trying to heal myself as if healing were an individual Olympic-level sport.
All along, the individualistic obsession with “fixing myself” was part of what kept me stuck! And along with that, trying to fix and save others.
The real healing came from reembedding myself in the nested living systems around me, connecting with my well ancestors, living cyclically, melting frozen survival energy, repattening my nervous system, and taking only the right next steps based on my heart’s true values.
I certainly didn’t come from ascending to a 5D reality.
And as a result:
My nervous system softened. I stopped rushing to reply to emails that made me uncomfortable. I let solutions emerge naturally from my belly, not my head. And over time, the debilitating anxiety I’ve lived with my whole life gave way to deep trust and feeling held.
Grief had stripped away the illusions I’d been clinging to and left me face-to-face with the truth:
If I wanted a business that nourished me rather than drained me, it couldn’t be built on formulas that came from extractive capitalism.
What I needed instead were principles rooted in the regenerative wisdom of alignment, reciprocity, and creativity.
The Principles That Keep You Wild (and Your Business Alive)
I kept asking myself:
What actually makes a business feel alive?
What makes it sustainable in my body, in my relationships, in the wider world?
Those questions became a compass, and the answers turned into the principles that I now use in my business and with my amazing clients.
These are the principles behind Alignment Marketing—the way rewilding shows up in your copy, offers, cadence, sales, and delivery.
Let’s explore them!
👉 The first sacred thing I learned is that marketing in alignment is not a funnel nor a machine; it’s a living ecosystem.
In ecosystems, everything is in relationship. When something is over-extracted, the whole system suffers. When reciprocity is honored, everything flourishes. Your business practices are no different. If it drains you, if it drains your clients, if it drains the Earth — it’s not regenerative and therefore not sustainable.
👉 The second sacred thing I learned is that right relationship comes before growth.
Right relationship with your body, your time, and the land that feeds you. With your community, the Divine, your ancestors, and the clients you serve. Growth that comes at the expense of these relationships is not success — it’s a survival strategy on Ozempic… It looks pretty, but needs constant effort to sustain.
👉 The third sacred thing I learned is that your soul gifts matter.
After working with heart and soul-centered business owners for over 13 years, I can confidently say: What makes your business thrive in the long run is what only you can bring. That requires creativity, risk, and truth-telling. And yes, it means choosing to be unmistakably yourself in a world that rewards sticking with the status quo. Thriving does not come from the templated offers you’ve been told to create or the watered-down, now AI-generated, language that “converts.”
👉 The fourth sacred thing I learned is that you cannot do this alone.
Because this process is scar,y and we’ve been trained that we have to ascend alone. When in reality, the medicine is going together. Rewilding is a practice we explore together, in community, learning how to expand our capacity, share resources, and remember that we belong. “If you want to go fast, go alone. If you want to go far, go together.”
👉 The fifth sacred thing I learned is that reaching goals means nothing if they are misaligned with your values.
You can build the most epic funnel, hire the best copywriter, have AI do the work for you, or join the priciest mastermind — but if what you created ultimately isn’t truly yours, it won’t work, and if it does, it will feel miserable anyway. True success can be embodied when your business goals align with your values. Otherwise, no amount of money, prestige, or visibility will give you the safety and freedom you imagined it would.
👉 The sixth sacred thing I learned is that you need to come into relationship with your “Land of Plenty”
This is the vision of the life you actually want — not the one you were conditioned to want. Your Land of Plenty is personal: the place where your values, desires, and rhythms come together to show you what enough looks like. Without naming it, you’ll keep chasing someone else’s version of success and wonder why it never satisfies. With it, you have a North Star to orient towatd that tells you when to say yes, when to say no, and when to rest.
👉 The seventh sacred thing I learned is that capacity is everything.
If your nervous system is fried, you won’t be able to hold what comes in. Capacity is the soil. Without tending to it, nothing grows. With capacity, you can expand without collapse, receive without depletion, and lead without losing yourself. Building capacity is not an optional “nice to have” — it is the quiet, daily practices that makes everything else possible.
👉 The ninth sacred thing I learned is discernment with AI.
I teach women how to use AI ethically — not to replace their voice, but to relieve the burden of menial tasks, research, and the endless churn of “content”. Used with integrity, it can be a valuable support. Used as a substitute for your soul, it steals your voice and drains your creativity.
👉 The tenth and final sacred thing I learned is how to practice restraint.
Boy, does this principle not come easily for me. If we are to practice alignment in service of expansion and growth, we also need to embrace its twin: allowing things to unfold in their own time, not acting impulsively, and practicing restraint. This is one area where our culture falls extremely short, and we need to return this balance if we are going to thrive together.
These principles are the ground upon which everything else rests.
They are how we begin to step out of the extractive cycle of capitalism and dance into a business that feels true, funds a well-lived life, and contributes to the regeneration of the world.
How does that feel to hear? Are your shoulders relaxing a little? Maybe a deep sigh slips out?
Alignment Marketing (my method): a regenerative approach to visibility and sales where your message, offers, pace, and capacity align with your values and the living world. Alignment first, revenue as a byproduct.
What Rewilding Actually Looks Like
Rewilding isn’t a new, cool term that I use to get you to pay me money.
It’s an apprenticeship to how we might take what our ancestors knew, and indigenous communities around the world know today, and apply it in the “modern” world we live in!
Rewilding is a REAL way of working, creating, and leading that rewires how you navigate business — day by day, season by season.
The same principles apply throughout your whole life: as above, so below.
But in case this all feels entirely abstract and you don’t know how it would work to actually live it, here’s what it looks like in the real world:
- The Audit
You start by getting radically honest about where you are. Your marketing, your offers, your patterns, your energy leaks. Not from a place of shaming yourself into change. Instead, we lead with compassion and curiosity. Where is your business draining you? Where is it giving life? What is the right next step? - Repairing the Ecosystem
Next, we build (or rebuild) a marketing ecosystem that actually supports you. Instead of relying on random tactics, you create structures that do the heavy lifting: a website that works, simple systems that keep clients flowing, and clear messaging that resonates. - The Regenerative Rhythm
In the short-sighted view of quarters and bottom lines, we treat marketing and growing our businesses as one sprint after the next. Without resting in between. In a regenerative marketing plan, we design a rhythm that matches your seasons — annual cycles, monthly plans, weekly touchpoints. Predictable enough for you to feel deeply supported, and spacious enough to let you breathe and be creative. - Run The Experiments
This is not about following someone else’s blueprint from step 1–7! Instead, you launch experiments — small, contained, playful — and then get curious. What worked? What didn’t? What needs to be reorganized or composted? - Coming Into Contact with Your Land of Plenty
This is where you name the life you’re actually working toward. Not the default dream of more, more, more — but your version of enough. The home you want to live in, the food you want to eat, the adventures you want to say yes to, the causes you want to support. When you’re clear on your Land of Plenty, you stop chasing other people’s definitions of success and start building a business that funds what you actually want. - Building Capacity
All along the way, you’re expanding your nervous system capacity and learning how to hold growth without collapsing, rest without guilt, and meet discomfort without numbing. We learn to speak the language of safety that your body can recognize, and know we can’t think our way to feeling at peace with what is. Capacity is the soil. Without it, nothing grows. - Community
And you do it all in community with like-hearted women, because the medicine is never isolation, it’s always belonging. The old paradigm tells us we should climb alone, but what actually sustains us is connection: sharing resources, witnessing each other’s truths, and knowing we are not crazy for wanting to live and work differently. Community becomes both mirror and safety net, reminding you of who you really are when the world tries to tame you back into silence.
Et voilà! This is how rewilding becomes a lived way of doing business that funds your well-lived life and contributes to the regeneration of the world.
Two Futures, One Choice
Let’s not sugarcoat it. You already know where the old paradigm leads. Hint: We’re living in it!
You can chase another shiny strategy (now with AI flavor!). Or fork over another 20K for someone’s “Orgasmic Mistressmind.” Maybe burn three hours in Canva making something you’ll hate tomorrow or never publish.
Maybe you hit the numbers, maybe you don’t.
Either way, you will feel it:
Your body’s perpetually in overwhelm, your joy only briefly visits when you get to hide under a blanket and watch Netflix (or read the next fairy smut book… I see you, girl!), and your business feels like a beast you have to keep feeding so that it doesn’t eat you alive.
Here’s my “The Emperor is Naked” moment:
The old way was never built for you to thrive, even if it pretended it would – it’s like that guy who keeps saying “he really wants to give you an orgasm and next time it’s your turn…”
We both know it will never happen.
The system isn’t “broken.”
It was literally built to extract your time, money, creativity, and life force.
If you’ve tried it all and it still feels like shit, it’s not because you failed, sister in business, it’s because the system worked exactly as designed:
To profit a select few while leaving the rest of us depleted, ashamed, and wondering what’s wrong with us, frantically scrolling for a Korean beauty cream that will make the wrinkles go away so we can still look young when we finally “get successful.”
And this painful chaos you feel? (I feel it, too!)
I know it’s hard to accept, but it’s not going anywhere – according to grief expert and author Francis Weller, we are in the “long dark” or what indigenous scholar Tyson Yunkaporta calls the “1000 year clean up” phase. Ro Marlen invites us into the possibility that we are here to create a “transitional culture” together.
Coupled with being in the stage of life where we or someone we love is getting cancer, getting a divorce, dealing with weird body pain, seeing the misogyny around us with PAINFUL clarity – I could go on.
And on top of that:
AI is accelerating sameness. Trust in digital spaces is collapsing. Ecological and political systems are cracking in real time.
We can’t “wait this one out.”
THIS is the water we’re in now.
So here’s the crossroads where we meet today:
Keep white knuckling your way through formulas that have already betrayed you.
Stay overextended.
Remain domesticated.
Keep hoping money alone will give you the freedom, safety, and ease you crave. (I still wish this in my darkest hours. Or that I will feel better if I just lose 10 pounds. The programming is REAL.)
Here’s another radical idea:
REWILD WITH ME.
Then let’s build your Alignment Marketing ecosystem together.
Stop outsourcing your soul to algorithms and “experts.”
Start listening to your own body, your own rhythms, your own truth.
SHE KNOWS!
After working with women for over 13 years, honing my intuition and perception, I can sense your latent brilliance all the way here in the woods of New Hampshire.
Together let’s:
Get you to a place where resources and possibilities ebb and flow through an aligned ecosystem you actually enjoy tending.
One path keeps you in survival, hustling for ideals given to us by men who want money and power at any cost.
The other lets you become the kind of woman who can thrive in the midst of chaos — rooted, (mostly) resourced, creative, untamed, and free.
And ideally rolling in boatloads of cash that we can use to create a new financial paradigm.
The choice is right here.
And it’s (y)ours.
With Solidarity + Curiusity + Gratitude,
Karna
